Cross Media Campaigns
How to secure your market position and focus on that critical balance between high touch and high tech
1. Make certain you have the necessary information in your mailing list.
2. Determine how many customer touches you would like to include.
3. Statistics indicate 8 is the magic number.
4. Determine what media types the campaign should include:
•TV or Radio •Print •Postcards •Brochures
•Book Marks •Email • Personalized URL